Senior Digital Marketing Specialist

Description:
Escape the Big Corporate culture, and work with an innovative group of successful solution providers. Fast paced, never boring and providing quality world class custom optical solutions to our clients worldwide. This is an excellent opportunity for a highly energetic self-motivated individual in the photonics industry. We are a 20+ yr old company and we offer a very challenging and great work environment with a competitive benefits package (Medical, Dental, Vision and 401k). This position has the flexibility to work mostly from home with occasional visits to the office and the trade shows. This position has bonus eligibility.

To be considered for this position you must have at least 6 years of marketing experience. You will be responsible for learning the industry and managing the marketing activities of the organization and overseeing the marketing strategy for Shanghai Optics Inc. The individual will need to work with our Sales and Sales Engineering team for product and company product promotions and increase web traffic. You will need to have hands on experience and also be able to take control and lead the marketing strategy initiative.

We offer a very rewarding work environment with a competitive benefits package and a lucrative incentive program for the successful and motivated sales professional. This position has high growth potential.

Responsibilities:
• Manage and coordinate all marketing, advertising and promotions activities (SEO, SEM, Website and industry publications)
• Develop and manage the production of marketing campaigns and materials (online, electronic, video and print)
• Overall responsibility from brand management and corporate identity
• Develop and implement marketing plans and projects for new and existing products
• Monitor, review and report on all marketing activity and results
• Trade show design and layout
• Conduct market and competitor research to determine market requirements for existing and future products
• Analysis of customer research, current market conditions and competitor information
• Deliver marketing activity within agreed budget
• Create marketing presentations
• Collaborate with the sales function
• Design of packaging
• Email layout standardization

Requirements:
• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and managing marketing strategies
• Technical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Digital marketing skills
• Experience with relevant software applications

Education: Bachelor’s degree preferred
Job Type: Full-time
Work Hours: 9am – 6pm, M-F
Compensation: Base plus bonus, Medical, Dental, Vision Insurance, 401k

*** We welcome applicants from out of state who are passionate about this job, but we do not offer a relocation package. ***